Return of the Sunset Coast
Palm trees, chrome, and faded pastels. The 80s Florida aesthetic is back—here’s how to wear it without looking like a costume.
SelectionWhat it truly is
Ocean Drive's Art Deco architecture, mint and coral facades, chrome cars, and the orange glow of six o'clock. An aesthetic born in Miami in the early 80s, forgotten for twenty years, and brought back to the forefront by the visual culture of 2026.
It's not retro costume. It's a palette: faded cyan, coral, sand, a touch of brass. It works because it's warm without being garish, and it blends with what you already wear.
The Three Rules of Style
One strong piece, the rest neutral
A printed shirt with sand trousers is an outfit. With matching shorts, it's a stage costume.
Faded colors
A fluorescent coral stands out from the crowd. Look for shades that appear sun-kissed.
Light does half the work
A warm wall neon light changes an entire room in an evening. It's also what photographs best.
The Sunset Coast selection
Shirts, glasses, hats, bags and lights — without being a caricature.
Where is this coming from
It's no calendar coincidence. The most anticipated release of the year, on November 19, is itself a love letter to 1980s Florida, and its imagery has been on repeat for months. For those interested in the universe, the French-speaking media following the subject closely provides a complete chronicle. What we take away from it is a palette — and it suits us well.
Frequently Asked Questions
Is this style suitable for winter?
Yes, in layers. The printed shirt is worn open over a plain turtleneck, and the sand/coral palette works very well with wool.
Where do I start if I only have a budget?
Eyeglasses. They are the least expensive item in the selection and the one that dates an outfit the quickest.
Do wall-mounted neon signs use a lot of electricity?
No, these are flexible LEDs: a few watts, no heat, and they're USB powered.
What are the delivery times?
Allow 3 to 14 business days depending on the destination. Fees and details are displayed in the cart before payment.
The rest of the selection
We'll be refilling Sunset Coast every two weeks until Christmas. Leave your email address to be notified.